Privacy Policy

Last Updated: 10/07/2026

Protection Path (“Protection Path,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect information you provide to us.

By using our Services or submitting information through our website or forms, you acknowledge that you have read and understand this Privacy Policy.

This Privacy Policy explains how we handle information collected through our website, landing pages, forms, advertisements, applications, communications, and other services that link to or reference this Privacy Policy (collectively, the “Services”).

1. About Protection Path

Protection Path is a marketing and lead-generation company. We are not an insurance carrier and, unless expressly stated otherwise, we are not an insurance agency or insurance producer.

Our Services are designed to help consumers explore life insurance options and connect with licensed insurance professionals who may be able to discuss insurance products and coverage options with them.

When you submit an inquiry through our Services, we may use the information you provide to evaluate your inquiry and connect you with one or more licensed insurance professionals, insurance agencies, or other service providers that may contact you regarding your inquiry.

Submitting information does not guarantee that you will qualify for, be approved for, or receive any insurance product or coverage. Insurance products, eligibility requirements, premiums, rates, terms, underwriting decisions, and availability are determined by the applicable insurance professional and/or insurance carrier.

Submitting information does not guarantee that you will qualify for, be approved for, or receive any insurance product or coverage. Insurance products, eligibility requirements, premiums, rates, terms, underwriting decisions, and availability are determined by the applicable insurance professional and/or insurance carrier.

2. INFORMATION WE COLLECT

We may collect information that you provide directly to us, information collected automatically when you use our Services, and information we receive from third parties.

A. Information You Provide Directly

Depending on how you interact with our Services, we may collect information such as:

  • First and last name

  • Email address

  • Telephone number

  • Mailing address

  • City, state, and ZIP code

  • Date of birth or age

  • Gender or sex, where requested

  • Insurance coverage preferences

  • Desired coverage amount

  • Type of life insurance you are interested in

  • Reason for seeking coverage

  • Existing insurance coverage information

  • Employment information

  • Household income or income range

  • Number of dependents

  • Homeownership or mortgage information

  • Tobacco or nicotine use

  • General health or eligibility information

  • Other information you voluntarily provide through our forms or communications

  • Information you provide when communicating with us or an insurance professional through our Services

We only request information that we believe is reasonably necessary for the purposes described in this Privacy Policy and the applicable form or page where information is collected.

B. Information Collected Automatically

When you visit or interact with our Services, we and our service providers may automatically collect certain information, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • General geographic location derived from your IP address

  • Referring website or webpage

  • Pages viewed

  • Links or buttons clicked

  • Date and time of activity

  • Session information

  • Device identifiers

  • Advertising identifiers

  • Website interaction information

  • Other technical information regarding your use of our Services

C. Cookies and Similar Technologies

  • First and last name

  • Email address

  • Telephone number

  • Mailing address

  • City, state, and ZIP code

  • Date of birth or age

  • Gender or sex, where requested

  • Insurance coverage preferences

  • Desired coverage amount

  • Type of life insurance you are interested in

  • Reason for seeking coverage

  • Existing insurance coverage information

  • Employment information

  • Household income or income range

  • Number of dependents

  • Homeownership or mortgage information

  • Tobacco or nicotine use

  • General health or eligibility information

  • Other information you voluntarily provide through our forms or communications

  • Information you provide when communicating with us or an insurance professional through our Services

We may use cookies, pixels, tags, scripts, web beacons, and similar technologies to operate our website, remember preferences, understand how visitors use our Services, measure advertising performance, and provide or measure relevant advertising.

These technologies may be provided by us or by third-party service providers and advertising platforms.

You may be able to control cookies through your browser settings and, where applicable, through our privacy preference tools. Disabling certain cookies may affect the functionality of our Services.

3. HOW WE USE INFORMATION

We may use information we collect for purposes including:

  • Providing and operating our Services

  • Responding to inquiries

  • Processing and evaluating insurance inquiries

  • Understanding your insurance needs and preferences

  • Connecting you with licensed insurance professionals

  • Connecting you with insurance agencies, carriers, or other service providers

  • Facilitating communication between you and insurance professionals

  • Sending service-related communications

  • Sending marketing and promotional communications where permitted by law and where you have provided the required consent

  • Responding to requests, questions, and customer-service inquiries

  • Improving our website, forms, advertising, and Services

  • Measuring advertising and marketing performance

  • Personalizing your experience

  • Detecting, preventing, and investigating fraud, abuse, or unauthorized activity

  • Maintaining the security and integrity of our Services

  • Complying with applicable laws, regulations, legal processes, or governmental requests

  • Enforcing our agreements and policies

  • Protecting our rights, property, and users

  • Performing other purposes disclosed at the time information is collected or with your consent

We may also use aggregated, de-identified, or anonymized information for analytics, research, business operations, and other lawful purposes.

4. HOW WE SHARE INFORMATION

We may disclose information we collect to third parties for legitimate business purposes and as described below.

A. Licensed Insurance Professionals and Insurance Agencies

If you submit an inquiry regarding life insurance, we may share the information you provide with licensed insurance professionals, insurance agencies, or other insurance-related businesses so that they may contact you regarding your inquiry and discuss available insurance products or coverage options.

Depending on the Services you use and the information provided at the point of collection, your information may be shared with or made available to one or more insurance professionals or agencies.

B. Insurance Carriers and Related Parties

Your information may be shared with insurance carriers or other parties involved in evaluating, quoting, underwriting, or servicing an insurance inquiry or application where appropriate and permitted by law.

C. Service Providers

We may share information with vendors and service providers that perform services on our behalf, such as:

  • Website hosting

  • Customer relationship management

  • Lead management

  • Data storage

  • Analytics

  • Advertising and marketing

  • Communications

  • Call and text messaging

  • Fraud prevention

  • Information technology

  • Data processing

  • Customer support

These providers may access information only as reasonably necessary to perform services for us or as otherwise permitted by law.

D. Advertising and Analytics Partners

We may work with advertising networks, analytics companies, social media platforms, and similar third parties that help us advertise our Services, measure campaigns, understand website activity, or provide other marketing-related services.

These companies may collect information through cookies, pixels, advertising identifiers, or similar technologies.

E. Legal and Regulatory Disclosures

We may disclose information when we believe disclosure is necessary to:

  • Comply with applicable law

  • Respond to legal process or governmental requests

  • Enforce our agreements

  • Protect our rights or property

  • Investigate fraud or security issues

  • Protect the safety of our users or others

F. Business Transfers

If Protection Path is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, dissolution, or other business transaction, information may be transferred as part of that transaction, subject to applicable law.

G. With Your Consent

We may disclose information for other purposes when you provide consent or otherwise direct us to do so.

5. LEAD GENERATION AND INFORMATION SHARING

Because Protection Path operates as a marketing and lead-generation company, information submitted through our Services may be used to facilitate connections between consumers and licensed insurance professionals.

This means that information you provide through a qualification form may be shared with or made available to insurance professionals or agencies who may contact you regarding life insurance products or services.

The specific parties receiving your information may depend on the type of inquiry you submit, your location, the insurance products you are interested in, availability, and other factors.

We do not represent that every insurance professional or agency receiving information is affiliated with Protection Path.

Insurance professionals and agencies that receive your information may have their own privacy policies and practices. We encourage you to review the privacy policies and disclosures provided by any third party that contacts you.

6. TELEPHONE AND TEXT MESSAGE COMMUNICATIONS

If you provide your telephone number and provide the applicable consent, you may receive telephone calls or text messages from Protection Path and/or insurance professionals or agencies regarding your inquiry, life insurance products, services, or promotional offers.

Message frequency may vary.

Message and data rates may apply.

You may opt out of marketing text messages by replying STOP to a marketing text message. You may reply HELP for assistance.

Your consent to receive marketing calls or text messages is not a condition of purchasing any insurance product or service.

Consent may be provided through separate checkboxes or disclosures presented at the time information is collected.

Where required by law, applicable parties will obtain the appropriate consent before making marketing calls or sending marketing text messages.

Opting out of marketing communications does not necessarily prevent us from sending non-marketing or transactional communications that are necessary to provide Services, respond to your request, or otherwise communicate with you as permitted by law.

7. YOUR CHOICES AND PRIVACY RIGHTS

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Request information about how your personal information is collected or used

  • Opt out of certain sales or sharing of personal information

  • Opt out of certain targeted advertising

  • Withdraw certain consents

  • Request a copy of certain personal information

  • Appeal a decision regarding a privacy request, where applicable

The availability of these rights depends on your state of residence and applicable law.

Marketing Communications

You may opt out of promotional emails by using the unsubscribe mechanism included in the email.

You may opt out of marketing text messages by replying STOP.

You may also contact us using the information provided in the “Contact Us” section below.

Privacy Choices

If applicable, you may also use our Privacy Choices or Do Not Sell or Share My Personal Information mechanism to submit a request regarding certain uses or disclosures of your information.

8. STATE-SPECIFIC PRIVACY RIGHTS

Certain states provide residents with additional privacy rights.

Depending on your state of residence and applicable law, you may have rights relating to access, correction, deletion, portability, opt-out of certain processing, targeted advertising, or the sale or sharing of personal information.

We will process valid privacy requests in accordance with applicable law.

If you submit a privacy request, we may need to verify your identity before completing the request. We may request information reasonably necessary to verify that you are the individual associated with the information in question.

You may submit a privacy request by contacting us at:

If applicable law provides you with a right to appeal our response to a privacy request, you may do so by contacting us using the same information above and identifying your request as a privacy appeal.

9. INFORMATION RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our Services, maintain business and transaction records, comply with legal and regulatory obligations, resolve disputes, enforce agreements, prevent fraud, and protect our legitimate business interests.

The length of time we retain information may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

When information is no longer reasonably necessary for these purposes, we may delete, anonymize, or securely dispose of it, subject to applicable law.

10. INFORMATION SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

However, no website, database, electronic transmission, or storage system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us.

11. THIRD-PARTY WEBSITES AND SERVICES

Our Services may contain links to third-party websites, services, applications, or platforms.

We are not responsible for the privacy practices, content, security, or policies of third parties that we do not control.

If you follow a link to a third-party website or interact directly with an insurance professional, agency, carrier, advertising platform, or other third party, their privacy policy and terms may apply.

We encourage you to review the privacy policies of any third-party service before providing additional personal information.

12. CHILDREN'S PRIVACY

Our Services are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children under 18 through our Services.

If you believe that a child has provided personal information to us, please contact us using the information below so that we can take appropriate steps to address the situation.

13. DO NOT TRACK SIGNALS

Some web browsers may transmit “Do Not Track” signals.

Because there is currently no universally accepted standard for responding to these signals, our Services may not respond to Do Not Track requests unless otherwise required by applicable law.

14. HEALTH AND INSURANCE INFORMATION

Some of our forms may request information relating to your general health, lifestyle, insurance history, or eligibility for life insurance.

We encourage you to provide only the information requested through our Services.

We may use and disclose information you provide for the purposes described at the time of collection and in this Privacy Policy, including facilitating your connection with licensed insurance professionals.

Detailed medical or underwriting information may be collected directly by an insurance professional or insurance carrier during a subsequent insurance application or underwriting process.

15. INFORMATION FROM THIRD PARTIES

We may receive information about you from third parties, including advertising platforms, marketing partners, data providers, referral partners, insurance professionals, or other sources.

We may combine information received from third parties with information you provide directly to us or information collected automatically.

We will use such information in accordance with applicable law and this Privacy Policy.

16. INTERNATIONAL USERS

Our Services are intended primarily for users located in the United States.

If you access our Services from outside the United States, your information may be transferred to, processed in, and stored in the United States or other jurisdictions where we or our service providers operate.

Privacy laws in those jurisdictions may differ from those in your country of residence.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or Services.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

If we make material changes, we may provide additional notice where required by applicable law.

Your continued use of our Services after an updated Privacy Policy becomes effective means that you acknowledge the updated policy, to the extent permitted by law.

18. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Protection Path

19. IMPORTANT INFORMATION

Protection Path is a marketing and lead-generation company and is not an insurance carrier. Unless otherwise expressly stated, Protection Path does not make insurance underwriting, eligibility, pricing, or coverage decisions.

Connecting with an insurance professional does not guarantee that you will qualify for or receive insurance coverage.

Insurance products, rates, eligibility, availability, and policy terms are determined by the applicable insurance professional and/or insurance carrier.

Information submitted through our Services may be shared with licensed insurance professionals and other third parties as described in this Privacy Policy.

For information regarding how your information is collected, used, disclosed, and protected, please review this Privacy Policy and our Terms & Conditions.